We don’t want to toot our horn too much at this early stage but we are working away in the background, building up a community of social influencers (and some recognisable names) who all care about fighting this disease. They’re on board because, like us, they’ve been affected by it in a personal way and they want to give our mission the attention it deserves via their own platform.

This is an important aspect of our marketing strategy and how we’ll be communicating to the public. The international reach of those endorsing MyMelanoma are key to how we get our message out there.

Watch this space.